Virtual Production using AI + Unreal Engine
PROJECTS: MAM x Cupra
SOLUTIONS: Unreal Engine Environment /
VP Studio / VP Operators
THE BREIF
Our client came to us with high ambition— a campaign showcasing high-tech cars and jewelry set on a fictional futuristic desert planet with bronze colored rocks. They wanted to capture this unique setting in both still images and moving footage. However, working with a limited budget, the client needed a fast and cost-effective solution that could bring their concept to life.
THE CHALLENGE
The initial still images for the campaign were created using AI due to its low cost and rapid output. While this approach worked well for static visuals, AI technology couldn’t generate the high-quality moving footage required for the campaign.
THE PROCESS
With AI-generated images as our reference, we recreated the fictional 3D world in Unreal Engine, crafting an environment that mirrored the desert planet vision. In just two days, our team replicated the detailed bronze rocks and barren landscape, ensuring the 3D world matched the original stills while achieving high resolution and dynamic potential. Once the world was built, we rendered it from frontal and lateral 90-degree angles, providing the movement needed for the final footage.
AI generated image made in Midjourney from client
Unreal Engine Render from Gunzo
THE SOLUTION
By leveraging the power of Unreal Engine, we overcame AI's limitations and delivered high-quality, moving footage for the campaign. The 3D world we created brought the client's vision to life, transforming their still images into a fully rendered, dynamic environment that was ready for Virtual Production.
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