Real Estate Commercials with Unreal Engine
CASE STUDY
PROJECTS: Base Camps, Ahama Living, Farnsworth house & Paris Apartment Haussmann
SOLUTIONS: Unreal Engine Real-Time Environment
Our client, a real estate developer, needed a visually compelling solution to sell properties before construction began. Traditional sales tools limited potential buyers’ ability to visualize the final product. By leveraging Unreal Engine, the goal was to create immersive, interactive experiences that would help potential buyers explore every detail of their future properties with ease and clarity.
THE BREIF
THE CHALLENGE
Selling real estate projects before they are built is challenging without physical properties for buyers to experience firsthand. The client needed a solution that could convey the scale, quality, and ambiance of the property accurately to give buyers confidence in their investment. Additionally, they wanted flexibility to showcase multiple angles
THE PROCESS
Using Unreal Engine, our team developed a fully interactive 3D environment for the properties, recreating the architectural details, interiors, lighting, and surrounding landscape. By building a comprehensive digital model, we provided the client with the flexibility to present as many perspectives as needed, allowing buyers to walk through spaces, change viewpoints, and even see how the property would look under different lighting conditions throughout the day.
THE SOLUTION
The final product allowed our clients to present as many pictures and videos as needed, capturing the property from any perspective and at any time of day. With Unreal Engine, the team could easily showcase key selling points, adapting views to meet buyer preferences and emphasizing specific design details in real-time. This adaptable approach streamlined the pre-sale process, providing potential clients with a thorough view of the property’s future potential and raising the bar in real estate marketing.
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